Professional Voice Artist
As the Internet title of this website says, “I’ve been at this for 50 - Years & Still Running Strong!” Just think. I began creating Voice-Overs when I was 16-years young! It just came naturally. Since then, I’ve created and produced more Voices than you could shake a stick at! But consider this: A Professional Voice Artist must accommodate many different styles of vocal delivery. For example: Aggressive, Mellow, High Pitched, Screaming, Whispering, Soprano, Alto, Tenor, Bass, . . . no different than a musical instrument.
As the Internet title of this website says, “I’ve been at this for 50 - Years & Still Running Strong!” Just think. I began creating Voice-Overs when I was 16-years young! It just came naturally. Since then, I’ve created and produced more Voices than you could shake a stick at! But consider this: A Professional Voice Artist must accommodate many different styles of vocal delivery. For example: Aggressive, Mellow, High Pitched, Screaming, Whispering, Soprano, Alto, Tenor, Bass, . . . no different than a musical instrument.
Furthermore, a true professional must also master differing voices, as if characters are talking to each other! When all is said and done, I would be delighted to offer my advice free of charge. Or, I’d be delighted to create and produce appropriate Voices for your projects. Contact me and we’ll talk about it! Oh, before I forget, you may even remember the old TV Show: The Price Is Right. In this case, it truly is! Always has been, always will be.
Jeff
Advertising/Marketing Consultant
Advertising has been called a vicious, competitive, cut throat industry. Should you expect anything less for the very life-blood of your business? On the premise that the purpose of Advertising is to motivate potential consumers to shop (and buy) at your business rather than someone else's, then Advertising should be of prime concern to the financial health of your business. Unfortunately, it is often the most misunderstood and ignored business building block, relegated to the back-room pile of "I'll think about it when I have time" projects. You never will, because you'll never have the time. When it's too late, you'll see the need to hire an "expert" to figure it all out for you. The problem is, experts are few and far between, and you can't afford to hire one anyway, because experts don't work cheap! (If they did, who would believe they were experts?)
Advertising has been called a vicious, competitive, cut throat industry. Should you expect anything less for the very life-blood of your business? On the premise that the purpose of Advertising is to motivate potential consumers to shop (and buy) at your business rather than someone else's, then Advertising should be of prime concern to the financial health of your business. Unfortunately, it is often the most misunderstood and ignored business building block, relegated to the back-room pile of "I'll think about it when I have time" projects. You never will, because you'll never have the time. When it's too late, you'll see the need to hire an "expert" to figure it all out for you. The problem is, experts are few and far between, and you can't afford to hire one anyway, because experts don't work cheap! (If they did, who would believe they were experts?)
As for me, I hit the big time after graduating from the University of Buffalo with a Master’s Degree in 1971. By the way, contrary to what many think, “Advertising” and “Marketing” are indeed one and the same. They go hand in hand. I soon built my own recording studio with the sole purpose of creating successful Advertising campaigns for businesses nationwide. I “syndicated” these campaigns for Car dealers, coast to coast. Before I knew it, I had 300 Car dealers running my advertising campaigns on a weekly basis. By the way, “syndicated” simply means that all 300 of my automotive clients ran the exact same ad campaigns. All I had to do was change the dealership name and city of any advertising campaign.
For example, “The World’s Greatest Car Sale” aired on TV, Radio and was printed in the Newspaper. Plus, it was voted the most successful retail promotion in America by the National Automotive Dealers Association! I had built quite a name for myself. In fact, the NADA invited me to lecture their membership nationwide. Then I had another great idea. I invested $10,000 and invited any interested dealers to visit a room I rented, along with complimentary food and drink. Surprise! Many of the dealers signed up on the spot as new automotive clients around the country. In hind site, I was wise enough not to sell these campaigns to my clients! Instead, I licensed them to my clients, with copyright notices galore. But wait! There’s more! Given success in the automotive industry, I merely added the letters “pet” to “Car” and the result was “Carpet.” Yep! 300 carpet stores licensing my Advertising campaigns across America! Then came furniture stores, appliance stores, on and on. As always, I would be happy to offer my advice, and delighted to work with you as an Advertising Consultant!
Jeff
Jeff
I “syndicated” these campaigns for Car dealers, coast to coast. Before I knew it, I had 300 Car dealers running my advertising campaigns on a weekly basis. By the way, “syndicated” simply means that all 300 of my automotive clients ran the exact same ad campaigns. All I had to do was change the dealership name and city of any advertising campaign. For example, “The World’s Greatest Car Sale” aired on TV, Radio and was printed in the Newspaper. Plus, it was voted the most successful retail promotion in America by the National Automotive Dealers Association! I had built quite a name for myself. In fact, the NADA invited me to lecture their membership nationwide. Then I had another great idea. I invested $10,000 and invited any interested dealers to visit a room I rented, along with complimentary food and drink. Surprise! Many of the dealers signed up on the spot as new automotive clients around the country. In hind site, I was wise enough not to sell these campaigns to my clients! Instead, I licensed them to my clients, with copyright notices galore. But wait! There’s more! Given success in the automotive industry, I merely added the letters “pet” to “Car” and the result was “Carpet.” Yep! 300 carpet stores licensing my Advertising campaigns across America! Then came furniture stores, appliance stores, on and on. As always, I would be happy to offer my advice, and delighted to work with you as an Advertising Consultant!
Jeff
Building a Nationwide Audience
Things got really interesting in a hurry! Indeed, how do you build a nationwide audience? Easy-Peasy! First, I knew I had to add new and fresh Advertising campaigns to attract new clients. So first, I added “The Price Crusher.” Then “The All American Car & Truck Sale.” “What A Labor Day Sale.” “1-Month’s Quota in 4 Days.” On and on. The best decision I ever made was deciding to hire an aggressive sales executive to fly to a new city every week to visit retailers nationwide. Bob was a true professional. He devoted every Monday and Tuesday to contacting potential clients by telephone to “sell” our services, thus guaranteeing a successful travel week. To meet the new demand, I created a library of new ad campaigns. National recognition was going crazy! My many years as the owner of a national Advertising/Marketing/Production agency afforded me the experience and understanding required to increase Market Share for local small businesses, regional chains, and business owners who banded together under the banners of their national franchise companies, co-op buying groups, trade associations, & manufacturers. My award-winning advertising campaigns have been licensed to thousands of retail businesses nationwide. Of course, I’d be happy to assist you in building a nationwide audience. Why? That’s just what I do!
Things got really interesting in a hurry! Indeed, how do you build a nationwide audience? Easy-Peasy! First, I knew I had to add new and fresh Advertising campaigns to attract new clients. So first, I added “The Price Crusher.” Then “The All American Car & Truck Sale.” “What A Labor Day Sale.” “1-Month’s Quota in 4 Days.” On and on. The best decision I ever made was deciding to hire an aggressive sales executive to fly to a new city every week to visit retailers nationwide. Bob was a true professional. He devoted every Monday and Tuesday to contacting potential clients by telephone to “sell” our services, thus guaranteeing a successful travel week. To meet the new demand, I created a library of new ad campaigns. National recognition was going crazy! My many years as the owner of a national Advertising/Marketing/Production agency afforded me the experience and understanding required to increase Market Share for local small businesses, regional chains, and business owners who banded together under the banners of their national franchise companies, co-op buying groups, trade associations, & manufacturers. My award-winning advertising campaigns have been licensed to thousands of retail businesses nationwide. Of course, I’d be happy to assist you in building a nationwide audience. Why? That’s just what I do!