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Have you been following the Bills along their journey to the Super Bowl? Last night, they absolutely destroyed the New England Patriots! 7 touchdowns courtesy of Josh Allen and his incredible team mates. 47-17 final score says it all. Super Bowl awaits!  
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In 1965, my first year as a music student at the University of Buffalo, I met John Hill, another music student. We became not only good friends, but over the years performed together in a variety of professional bands. Below is a pic from around 1971 of “The 8 of Us.” John is third from the left, I’m second from the right. (Yep, we were hippies!)  We also performed in the UB Jazz Ensemble, which I directed. John is on the far left, playing the Baritone Sax. I’m waving my arms as director.  All these years later, I had lost track of John. Until I received an obituary announcement from a funeral home in Buffalo. John had passed away. I can’t begin to tell you the emotional impact of that email. Suddenly, all of us in our mid-seventies understand what faces us all too soon.
Advertising is the life-blood or your business, intended to motivate potential consumers to shop and buy at your business rather than someone else’s. Go to the library and do some research, only to find shelves of books about how to prepare a business plan, how to get a business license, how to hire a lawyer, and how to hire a lawyer to sue your lawyer! These books will fall into one of two categories. One, the book will be so general as to be irrelevant. If you're lucky, it might have a chapter on Advertising, the sum and substance being that you really should Advertise. Gee, thanks. Second, the book will be so overburdened with useless statistics and number crunching that it'll be of little use or interest to anyone except a Ph.D. in Advertising. Is there such an animal? Sooner or later, you'll come to the unpleasant realization that you're knee deep in KaKa!  |
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