The Secrets of Successful Advertising eagerly await your discover, not merely through Art or Science, but as a reflection of the People involved in the very process of rising above the many obstacles they encounter in their daily quest for the elusive end result: Successful Advertising. Enjoy a sometimes humorous, always heartfelt revelation of Real stories about Real people making Real decisions in Real business situations. After decades as the owner of a national advertising agency, I'm happy to share common sense advertising advice with business owners, owners-to-be, managers, media sales reps, advertising agents, advertising teachers, advertising students, and consumers interested in understanding how merchants think. And, how they don't!
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