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"It's All About Market Share"
30+years as the owner of a national Advertising/Marketing/Production agency afford Jeff Resnick the experience and understanding required to increase Market Share for local small businesses, regional chains, and business owners who band together under the banners of their national franchise companies, co-op buying groups, trade associations, & manufacturers.
Jeff's award-winning advertising campaigns have been licensed to thousands of retail businesses nationwide.
Need more convincing? Jeff's #1 bestseller about advertising,
Secrets: Unlocking The Mysteries of Successful Advertising
is now available as an eBook, iBook, Trade Paperback, and AudioBook!
Click the image below for ordering information!
TESTIMONIALS
“I purchased Secrets for the ABC affiliate in New Haven, CT. Your writing is especially meaningful for clients with an urgent impact mentality. We want them to see how to do it right. Nothing beats experience, and Secrets certainly delivers. It’s also required reading for every new Account Executive hired at WTNH. As you yourself said, Secrets is not at all about Madison Avenue. Rather, it’s all about Main Street America. We’re most impressed by the way you build on that very foundation.”
Roger Hess
“I was originally looking for information on cold calling and basic sales training. Somehow, I stumbled upon Secrets. I have to tell you, it’s terrific! It’s going to become requisite reading for any new sales people here at Time Warner. I’m so glad you wrote it, and so pleased I found it!”
Rena LaBue
“Jeff, new cable TV job; they gave me a call list and I was off and running. I found myself in the morning in the back office drinking coffee, eating bacon and eggs, and absorbing Secrets to get myself pumped up to hit the streets. I learned so much and was molded into a true professional, the proverbial Advertising Expert. I concentrated on building strong relationships and doing what makes the most sense for my clients’ businesses. I will always remember your university classroom, just talking about relationships and ideas and how they develop. You understood that Advertising goes way beyond the numbers. Thanks again for being my mentor and a true teacher in every sense. It made all the difference for me then, and it still does today.”
Nate Grant
“I’ve been working for WBOY-TV since college graduation, where I studied Advertising with you. After discovering Secrets, I have found your sales and creative techniques very helpful when dealing with clients. I’m glad you mentored me on the ins and outs of Main Street Advertising, rather than the Madison Avenue illusion that most other professors preach.”
Jason Kraft
“I couldn’t ignore your Secrets. First, I merely glanced at it, then flipped through, read a few paragraphs, and quickly got hooked. I loved it! So many good ideas and practical insights. I particularly liked the chapter, It Takes Three to Tango. I’m passing these Secrets on my son, who owns his own store.”
Sally Riley
"We've been Jeff's client since 1986, and that's saying something in this business! His program of strong monthly promotions supported by on-going customer testimonials has proven successful for our auto dealerships."
Rochester, NY
"We had customers lined up 10-deep in the showroom. I wouldn't have believed it if I hadn't seen it with my own eyes!"
Atlantic City, NJ
"When we work with Jeff, we expect a packed showroom! His Branding Events have become a tradition in our marketplace."
Henrietta, NY
"We've worked with Jeff since 1985. He's a true professional who understands the business. Bottom line? Jeff helps us sell more cars and trucks!"
Philadelphia, PA
"We're very satisfied with the traffic your campaign brought into our dealerships. Best of all, these weren't tire-kickers. They were buyers, ready to do business. By focusing on the 'event' rather than specific vehicles and prices, our grosses were higher, making this more profitable for our dealerships."
Irondequoit, NY
"In our 20 years in business, our experience with television advertising has been very limited. We have tried it on a few occasions, but could not directly account for its results and justify the expense with our sales results. Our lack of knowledge on how to create a successful television advertising campaign and the high cost of advertising kept us away from promoting on the most effective media available. At last July's national carpet convention, the mystery of advertising successfully on television was revealed to all of us. Due to Jeff's knowledge and experiences with past success with other carpet dealers, he has developed a very successful formula for creating TV ads which bring in immediate results; buying TV time from the right TV stations; buying the right programs at below market prices; buying an effective number of TV spots at a reasonable cost, so as to attain a reachable sales goal that becomes a reality. The sales results we had were just phenomenal! To date, we've had a total of 6 promotions in 6 months, which have brought in over 1,400 customers, and we have written over $1 million in sales. These promotions have been the most successful in the history of our company!"
Honolulu, HI
"This letter serves to inform all dealers of the positive results that have come our way by implementing the advertising program created by Jeff Resnick. The level of service and expertise provided by Jeff has been extremely professional, as echoed by the media outlets we have worked with. Jeff has been wonderful to work with. His patience and attention to detail have been a breath of fresh air for us. He has a unique insight into the advertising business. We recommend that you take full advantage of his program. You won't be disappointed."
Sacramento, CA
"We have been very pleased with our efforts with broadcast advertising. Our results have been clearly measurable with strong traffic and closed sales."
Modesto, CA
"Jeff: I wanted to write this letter a lot sooner than this, but with the increased store traffic we've been experiencing lately, this is the first opportunity I've had! Although it took me a while to finally decide to go with your program, I'm extremely pleased with my decision. The promotions are clean, to-the-point, and effective. Until now, I could never find an ad agency that could grasp the unique nature and challenges facing us floor covering retailers. Your program is saving me the time, aggravation, and mistakes that go along with trying to do all the advertising myself. We've tripled our store traffic! More important, we've closed the sales because people wanted to take advantage of the special offers you recommended. I wish you continued success with your program. All I ask is that you not tell my local competitors!"
Cherry Hill, NJ
"This program is exactly what we needed! The quality of the materials is top notch, easily adaptable to our needs. It's been extremely successful for us! We strongly recommend this program for any retailer."
Memphis, TN
"We're thrilled by the response you've generated, and could kick ourselves for not doing something like this sooner. Thanks for all your expertise!"
Feasterville, PA
"We did a half-a-month's volume in just 2 days! We're now believers, and know that in retail you have to spend money to make money."
Salt Lake City, UT
"Words on paper cannot convey the excitement and confidence we received from the ready-to-buy traffic that came in. We didn't know what to expect, but it was a zoo. We prepared for heavy traffic, not a stampede!"
Enterprise, AL
"This was exciting not only for myself, as owner, but also for our salespeople. Store traffic was higher than we've ever experienced! Not only did the volume of traffic increase, but the closing ratio also increased. People came in to our stores prepared to buy. It was also interesting to see how many more people went with the financing program than normally do with our traditional ads."
Warwick, RI
"I was reluctant to agree with your philosophies and expertise, but I surrender! Sales levels are double . . . with the same costs!"
Tucson, AZ
"I would like to take a moment to inform you of the measurable success we experienced with our first network campaign. Experiencing this event was truly something to behold. The public did not allow us one brief intermission. These were buyers, not shoppers!"
Little Rock, AR
". . . a minute to thank you for your input and direction in the development of our first promotion. During this 3-day event, we dealt with over 330 groups of customers and anticipate final sales in excess of $100,000 at a single store location. Thank you!"
Madison, WI
"The results were so overwhelming that we are firm believers that TV is the only way to do advertising. It was non-stop customers. People came from over 100 miles away to buy!"
Olathe, KS
"You far exceeded our expectations! We spent less than half our normal amount, with better results."
Memphis, TN
"When we first looked at your program, we didn't think it was for us. Now, we're very pleased with the results and your professional support. Thanks!"
Marshalltown, IA
"As a new franchise member, as well as a new user of your 'Annual Advertising Program,' I was a little skeptical about how all this would work for me, especially since my store is in an isolated, rural area. My staff couldn't keep up with the store traffic! And residual sales haven't slowed down at all. It's been a pleasure experiencing such strong store traffic! Thank you for your help and advice."
Clovis, NM
"We met Jeff at the High Point Furniture Market, where we attended his advertising workshop, presented under the sponsorship of Kincaid Furniture. While we were impressed with Jeff's creative work, we were even more drawn to his obvious understanding of furniture retailing. Feeling we had little to lose and much to gain, we gave Jeff the responsibility of fully implementing his media plan and production concepts in our marketplace. Immediate results? Our first promotion...in January...was the biggest we ever experienced! Flash in the pan? The second promotion, during the same month, was even bigger!! And we didn't stop there. Every promotion run has generated exceptional, record-breaking results. With Jeff, traffic has increased dramatically. Sales are up 40%."
Albuquerque, NM
"In this part of the country, TV advertising is an enigma. I knew I SHOULD be on TV, but given the prohibitive cost of advertising on Boston network television, TV was just not a realistic alternative. Then, I attended Jeff's advertising workshop, which was sponsored by Kincaid Furniture. I sat there and listened to him espouse the benefits of TV advertising. I told him TV wasn't affordable in my area. He told me cable-TV was a viable alternative, if done properly. I'm not from Missouri, so I said SHOW ME! To my surprise, he did! After doing considerable research in my market, Jeff prepared a written proposal detailing to the penny how much I should invest, on what networks, at what times, on what days, and at what rates. His commercials were top notch. He even told me how much business to expect to write from this investment! Our first advertising effort far exceeded my expectations. In fact, at our downtown location, where sales have lagging, I would have to say that the results were exceptional. My advertising investment ended up at only 7% of gross sales, in a part of the country where others are spending twice that! We're onto something here, and are now planning the next quarter according to Jeff's guidelines."
Plaistow, NH
"I'm writing to tell you about the excellent results we achieved during your World's Greatest 2-Day Furniture Sale. Frankly, you couldn't have chosen a better name for this promotion! After attending your advertising seminar at the High Point Furniture Market, I felt that your advertising philosophy could benefit our company. Just as I had hoped, these have turned out to be the biggest sales events in the history of our company! What impressed me the most about the actual commercials was that they were both powerful and upscale. The public's response is proof that so-called UPSCALE consumers respond to true value no differently than Mainstream consumers. Your service was timely. We couldn't be more happy with the results."
Tyler, TX
"In our short history with Jeff's advertising and promotion techniques for our two stores and market areas, we've noticed a sharp increase in sales. Jeff has successfully opened our customer base by the total market domination approach that he uses. We experienced total sales equal to the prior 4 months...during one 4-day promotion! I would highly recommend Jeff and his expertise to any retailer who is interested in broadening their customer base and raising the overall image of their store. The quality of customer that his concepts bring us is as important as the quantity of customers that we are now seeing."
Spearfish, SD
"This letter is a testimonial for the great results we have realized over the past 14 months in our working relationship with Jeff Resnick. From the beginning of our relationship, Jeff has introduced us to advertising techniques and philosophies that were beyond our scope of experience. We were very impressed by the IMMEDIATE results his TV commercials produced, as well as his expert guidance in the themes and timing of the ads. Each and every promotion we have run together has been extremely successful, and we are now a consistent TV advertiser, promoting on a weekly basis with positive ROI. The annual bulk advertising agreement that Jeff was able to negotiate with our local TV affiliates has enabled us to dominate our marketplace on TV. Our store traffic and resulting sales have improved dramatically, at a time when other retailers are struggling or barely holding their own. Jeff's expertise is not limited to advertising, but extends to merchandising and sales. I strongly recommend that you take advantage of Jeff's expertise in creative services and media planning."
Meriden, CT
"The results were, to put it mildly, spectacular, far beyond my expectations! Traffic and written sales have been outstanding. The bottom line is: IT WORKS!"
Springfield, MA
"I cannot describe the excitement generated throughout our whole organization as a result of the promotions we just finished. The relationship we are just beginning together holds so much potential for our company. We are a family operated business, blessed with community respect and a high degree of success in residential, commercial, remodel and new construction. Effective advertising, however, has been the primary obstacle to furthering that success. Over the years, our advertising has been handled in a manner more frustrating than effective. The financial cost of using an agency, while a consideration, was less a determining factor than the TIME necessary to get a local person to understand our business. We had the business expertise and the commitment to do our job better, but we didn't have the know-how to get qualified customers through the door...I mean ready-to-buy customers. During our first promotion, we closed more transactions and in greater volume than any time in our history! With your creativity and great advice, our future looks both more profitable and FUN!"
Kalamazoo, MI
"Our Clearance Sale was an excellent traffic builder. I had high hopes of reducing old inventory, but as it turns out, 80% of the customers selected upgraded products! Television was the only media we used for this event. (I thought I would put your philosophy to the test!) The amount of traffic generated was exceptional, probably a 40% increase. Considering there was no back-up to the TV spots, I was impressed. I would like to commend you on your professionalism. It is truly a pleasure doing business with you. I have dealt with many local ad agencies in my years in this business, and it amazes that from all the way across the nation you have been the easiest, most cost effective and productive agency I have dealt with. This confuses me!"
Eugene, OR
"Jeff: I wanted to congratulate you on your seminar presentation to our Floors To Go franchise group during our national convention in Reno, NV. The many positive comments we received from our members are a true indication of the benefits they received by attending! As a former owner of retail stores, I was particularly impressed by your on-target seminar. You didn't pull any punches in addressing the many complicated advertising issues that confront retailers in today's business climate. Our members appreciated your straightforward and personal answers to questions they didn't even know they had!"
Sacramento, CA
"It was a pleasure to be a co-presenter with you at the recent convention. I have been a professional speaker for 29 years, now, and rarely have I encountered another speaker with your degree of expertise. I could see that the attendees were WOWED by the high level of personalization you employed in presenting your program. The value you provided your audience is unparalleled, in my opinion. It was a pleasure to work with a fellow speaker who takes such obvious pride in his profession. I recommend you with confidence to any company or association that is seeking a first-rate, high-quality presentation for their group."
Burbank, CA
“Jeff: You may recall working with my Dad when you were the advertising agent for Carpet One. We’ve been running your campaigns religiously for the past eight years, and they just keep working! We’ve seen no decrease in their effectiveness. These campaigns consistently give us the promotional impact to drive showroom traffic on a monthly basis. Your Never Any Royalties concept further guarantees we’ll continue to utilize these campaigns for many more years! For all that, I say Thank You! We’re opening a new store and I’d like you to update the TV spots accordingly. I look forward to speaking soon.”
Peoria, IL
Roger Hess
“I was originally looking for information on cold calling and basic sales training. Somehow, I stumbled upon Secrets. I have to tell you, it’s terrific! It’s going to become requisite reading for any new sales people here at Time Warner. I’m so glad you wrote it, and so pleased I found it!”
Rena LaBue
“Jeff, new cable TV job; they gave me a call list and I was off and running. I found myself in the morning in the back office drinking coffee, eating bacon and eggs, and absorbing Secrets to get myself pumped up to hit the streets. I learned so much and was molded into a true professional, the proverbial Advertising Expert. I concentrated on building strong relationships and doing what makes the most sense for my clients’ businesses. I will always remember your university classroom, just talking about relationships and ideas and how they develop. You understood that Advertising goes way beyond the numbers. Thanks again for being my mentor and a true teacher in every sense. It made all the difference for me then, and it still does today.”
Nate Grant
“I’ve been working for WBOY-TV since college graduation, where I studied Advertising with you. After discovering Secrets, I have found your sales and creative techniques very helpful when dealing with clients. I’m glad you mentored me on the ins and outs of Main Street Advertising, rather than the Madison Avenue illusion that most other professors preach.”
Jason Kraft
“I couldn’t ignore your Secrets. First, I merely glanced at it, then flipped through, read a few paragraphs, and quickly got hooked. I loved it! So many good ideas and practical insights. I particularly liked the chapter, It Takes Three to Tango. I’m passing these Secrets on my son, who owns his own store.”
Sally Riley
"We've been Jeff's client since 1986, and that's saying something in this business! His program of strong monthly promotions supported by on-going customer testimonials has proven successful for our auto dealerships."
Rochester, NY
"We had customers lined up 10-deep in the showroom. I wouldn't have believed it if I hadn't seen it with my own eyes!"
Atlantic City, NJ
"When we work with Jeff, we expect a packed showroom! His Branding Events have become a tradition in our marketplace."
Henrietta, NY
"We've worked with Jeff since 1985. He's a true professional who understands the business. Bottom line? Jeff helps us sell more cars and trucks!"
Philadelphia, PA
"We're very satisfied with the traffic your campaign brought into our dealerships. Best of all, these weren't tire-kickers. They were buyers, ready to do business. By focusing on the 'event' rather than specific vehicles and prices, our grosses were higher, making this more profitable for our dealerships."
Irondequoit, NY
"In our 20 years in business, our experience with television advertising has been very limited. We have tried it on a few occasions, but could not directly account for its results and justify the expense with our sales results. Our lack of knowledge on how to create a successful television advertising campaign and the high cost of advertising kept us away from promoting on the most effective media available. At last July's national carpet convention, the mystery of advertising successfully on television was revealed to all of us. Due to Jeff's knowledge and experiences with past success with other carpet dealers, he has developed a very successful formula for creating TV ads which bring in immediate results; buying TV time from the right TV stations; buying the right programs at below market prices; buying an effective number of TV spots at a reasonable cost, so as to attain a reachable sales goal that becomes a reality. The sales results we had were just phenomenal! To date, we've had a total of 6 promotions in 6 months, which have brought in over 1,400 customers, and we have written over $1 million in sales. These promotions have been the most successful in the history of our company!"
Honolulu, HI
"This letter serves to inform all dealers of the positive results that have come our way by implementing the advertising program created by Jeff Resnick. The level of service and expertise provided by Jeff has been extremely professional, as echoed by the media outlets we have worked with. Jeff has been wonderful to work with. His patience and attention to detail have been a breath of fresh air for us. He has a unique insight into the advertising business. We recommend that you take full advantage of his program. You won't be disappointed."
Sacramento, CA
"We have been very pleased with our efforts with broadcast advertising. Our results have been clearly measurable with strong traffic and closed sales."
Modesto, CA
"Jeff: I wanted to write this letter a lot sooner than this, but with the increased store traffic we've been experiencing lately, this is the first opportunity I've had! Although it took me a while to finally decide to go with your program, I'm extremely pleased with my decision. The promotions are clean, to-the-point, and effective. Until now, I could never find an ad agency that could grasp the unique nature and challenges facing us floor covering retailers. Your program is saving me the time, aggravation, and mistakes that go along with trying to do all the advertising myself. We've tripled our store traffic! More important, we've closed the sales because people wanted to take advantage of the special offers you recommended. I wish you continued success with your program. All I ask is that you not tell my local competitors!"
Cherry Hill, NJ
"This program is exactly what we needed! The quality of the materials is top notch, easily adaptable to our needs. It's been extremely successful for us! We strongly recommend this program for any retailer."
Memphis, TN
"We're thrilled by the response you've generated, and could kick ourselves for not doing something like this sooner. Thanks for all your expertise!"
Feasterville, PA
"We did a half-a-month's volume in just 2 days! We're now believers, and know that in retail you have to spend money to make money."
Salt Lake City, UT
"Words on paper cannot convey the excitement and confidence we received from the ready-to-buy traffic that came in. We didn't know what to expect, but it was a zoo. We prepared for heavy traffic, not a stampede!"
Enterprise, AL
"This was exciting not only for myself, as owner, but also for our salespeople. Store traffic was higher than we've ever experienced! Not only did the volume of traffic increase, but the closing ratio also increased. People came in to our stores prepared to buy. It was also interesting to see how many more people went with the financing program than normally do with our traditional ads."
Warwick, RI
"I was reluctant to agree with your philosophies and expertise, but I surrender! Sales levels are double . . . with the same costs!"
Tucson, AZ
"I would like to take a moment to inform you of the measurable success we experienced with our first network campaign. Experiencing this event was truly something to behold. The public did not allow us one brief intermission. These were buyers, not shoppers!"
Little Rock, AR
". . . a minute to thank you for your input and direction in the development of our first promotion. During this 3-day event, we dealt with over 330 groups of customers and anticipate final sales in excess of $100,000 at a single store location. Thank you!"
Madison, WI
"The results were so overwhelming that we are firm believers that TV is the only way to do advertising. It was non-stop customers. People came from over 100 miles away to buy!"
Olathe, KS
"You far exceeded our expectations! We spent less than half our normal amount, with better results."
Memphis, TN
"When we first looked at your program, we didn't think it was for us. Now, we're very pleased with the results and your professional support. Thanks!"
Marshalltown, IA
"As a new franchise member, as well as a new user of your 'Annual Advertising Program,' I was a little skeptical about how all this would work for me, especially since my store is in an isolated, rural area. My staff couldn't keep up with the store traffic! And residual sales haven't slowed down at all. It's been a pleasure experiencing such strong store traffic! Thank you for your help and advice."
Clovis, NM
"We met Jeff at the High Point Furniture Market, where we attended his advertising workshop, presented under the sponsorship of Kincaid Furniture. While we were impressed with Jeff's creative work, we were even more drawn to his obvious understanding of furniture retailing. Feeling we had little to lose and much to gain, we gave Jeff the responsibility of fully implementing his media plan and production concepts in our marketplace. Immediate results? Our first promotion...in January...was the biggest we ever experienced! Flash in the pan? The second promotion, during the same month, was even bigger!! And we didn't stop there. Every promotion run has generated exceptional, record-breaking results. With Jeff, traffic has increased dramatically. Sales are up 40%."
Albuquerque, NM
"In this part of the country, TV advertising is an enigma. I knew I SHOULD be on TV, but given the prohibitive cost of advertising on Boston network television, TV was just not a realistic alternative. Then, I attended Jeff's advertising workshop, which was sponsored by Kincaid Furniture. I sat there and listened to him espouse the benefits of TV advertising. I told him TV wasn't affordable in my area. He told me cable-TV was a viable alternative, if done properly. I'm not from Missouri, so I said SHOW ME! To my surprise, he did! After doing considerable research in my market, Jeff prepared a written proposal detailing to the penny how much I should invest, on what networks, at what times, on what days, and at what rates. His commercials were top notch. He even told me how much business to expect to write from this investment! Our first advertising effort far exceeded my expectations. In fact, at our downtown location, where sales have lagging, I would have to say that the results were exceptional. My advertising investment ended up at only 7% of gross sales, in a part of the country where others are spending twice that! We're onto something here, and are now planning the next quarter according to Jeff's guidelines."
Plaistow, NH
"I'm writing to tell you about the excellent results we achieved during your World's Greatest 2-Day Furniture Sale. Frankly, you couldn't have chosen a better name for this promotion! After attending your advertising seminar at the High Point Furniture Market, I felt that your advertising philosophy could benefit our company. Just as I had hoped, these have turned out to be the biggest sales events in the history of our company! What impressed me the most about the actual commercials was that they were both powerful and upscale. The public's response is proof that so-called UPSCALE consumers respond to true value no differently than Mainstream consumers. Your service was timely. We couldn't be more happy with the results."
Tyler, TX
"In our short history with Jeff's advertising and promotion techniques for our two stores and market areas, we've noticed a sharp increase in sales. Jeff has successfully opened our customer base by the total market domination approach that he uses. We experienced total sales equal to the prior 4 months...during one 4-day promotion! I would highly recommend Jeff and his expertise to any retailer who is interested in broadening their customer base and raising the overall image of their store. The quality of customer that his concepts bring us is as important as the quantity of customers that we are now seeing."
Spearfish, SD
"This letter is a testimonial for the great results we have realized over the past 14 months in our working relationship with Jeff Resnick. From the beginning of our relationship, Jeff has introduced us to advertising techniques and philosophies that were beyond our scope of experience. We were very impressed by the IMMEDIATE results his TV commercials produced, as well as his expert guidance in the themes and timing of the ads. Each and every promotion we have run together has been extremely successful, and we are now a consistent TV advertiser, promoting on a weekly basis with positive ROI. The annual bulk advertising agreement that Jeff was able to negotiate with our local TV affiliates has enabled us to dominate our marketplace on TV. Our store traffic and resulting sales have improved dramatically, at a time when other retailers are struggling or barely holding their own. Jeff's expertise is not limited to advertising, but extends to merchandising and sales. I strongly recommend that you take advantage of Jeff's expertise in creative services and media planning."
Meriden, CT
"The results were, to put it mildly, spectacular, far beyond my expectations! Traffic and written sales have been outstanding. The bottom line is: IT WORKS!"
Springfield, MA
"I cannot describe the excitement generated throughout our whole organization as a result of the promotions we just finished. The relationship we are just beginning together holds so much potential for our company. We are a family operated business, blessed with community respect and a high degree of success in residential, commercial, remodel and new construction. Effective advertising, however, has been the primary obstacle to furthering that success. Over the years, our advertising has been handled in a manner more frustrating than effective. The financial cost of using an agency, while a consideration, was less a determining factor than the TIME necessary to get a local person to understand our business. We had the business expertise and the commitment to do our job better, but we didn't have the know-how to get qualified customers through the door...I mean ready-to-buy customers. During our first promotion, we closed more transactions and in greater volume than any time in our history! With your creativity and great advice, our future looks both more profitable and FUN!"
Kalamazoo, MI
"Our Clearance Sale was an excellent traffic builder. I had high hopes of reducing old inventory, but as it turns out, 80% of the customers selected upgraded products! Television was the only media we used for this event. (I thought I would put your philosophy to the test!) The amount of traffic generated was exceptional, probably a 40% increase. Considering there was no back-up to the TV spots, I was impressed. I would like to commend you on your professionalism. It is truly a pleasure doing business with you. I have dealt with many local ad agencies in my years in this business, and it amazes that from all the way across the nation you have been the easiest, most cost effective and productive agency I have dealt with. This confuses me!"
Eugene, OR
"Jeff: I wanted to congratulate you on your seminar presentation to our Floors To Go franchise group during our national convention in Reno, NV. The many positive comments we received from our members are a true indication of the benefits they received by attending! As a former owner of retail stores, I was particularly impressed by your on-target seminar. You didn't pull any punches in addressing the many complicated advertising issues that confront retailers in today's business climate. Our members appreciated your straightforward and personal answers to questions they didn't even know they had!"
Sacramento, CA
"It was a pleasure to be a co-presenter with you at the recent convention. I have been a professional speaker for 29 years, now, and rarely have I encountered another speaker with your degree of expertise. I could see that the attendees were WOWED by the high level of personalization you employed in presenting your program. The value you provided your audience is unparalleled, in my opinion. It was a pleasure to work with a fellow speaker who takes such obvious pride in his profession. I recommend you with confidence to any company or association that is seeking a first-rate, high-quality presentation for their group."
Burbank, CA
“Jeff: You may recall working with my Dad when you were the advertising agent for Carpet One. We’ve been running your campaigns religiously for the past eight years, and they just keep working! We’ve seen no decrease in their effectiveness. These campaigns consistently give us the promotional impact to drive showroom traffic on a monthly basis. Your Never Any Royalties concept further guarantees we’ll continue to utilize these campaigns for many more years! For all that, I say Thank You! We’re opening a new store and I’d like you to update the TV spots accordingly. I look forward to speaking soon.”
Peoria, IL